Using Google Product Search to Sell Online: Video Tutorial
Google offers powerful and useful searches that help customers find online stores, like yours. But did you know that Google offers a “Product Search” that is specifically designed to help customers find your products? To see this great tool in action, simply go to Google’s website and click the “Shopping” link at the top of the page.
Google Product Search allows your customers to search for their favorite products and see a list of merchants offering them, along with prices and seller ratings. Many customers find this tool an essential part of their online shopping.
Not all products and online merchants are listed in this search, though. Only products that have been specifically uploaded to “Google Base,” Google’s special database of products and other information, are included in these product-specific search results.
There are many advantages to having your online store’s products listed in this database. Customers don’t have to sift through as many irrelevant search results because this special search is specific to products they are looking for. This makes it easier to see your online product. Additionally, customers will get more information about your product using Product Search than they would using the regular Google search because special data fields are included in the product uploads. These searchable fields include the following: Product Name, Category (Product Type), Manufacturer, Condition, Long Description and Price. Webplus Shop automatically includes most of these fields without you having to specifically set them.
To upload your products to Google Product Search, you need a “Google Account.” If you use Gmail as your email provider, you can use your Gmail login as your Google Account. If you’re not sure if you have a Google Account, you can ask Google to check for you. Additionally, all products uploaded to Google Product Search must meet the Google Base Program Policies, Editorial Guidelines and Content Policies, or Google will remove the products from its database.
It is easy to include your online store products in the Google Product Search using Webplus Shop. The easiest way is to simply click on the “Inventory” tab and then click on “Google Product Search Feed.” This page will tell you how many products are marked to be included in the feed and which products are not. By default, each product is marked for inclusion.
Click twice on the Play/pause button to start the video.
To maximize the power of this marketing technique, make sure that your product descriptions accurately describes the product, using keywords that your customers might use to find your product.
Another important field is the Google Category (Product Type). Although you can use anything in your Google Product Type (Category) field, Google recommends using it’s product type taxonomy for best results.
Google Product Search is a powerful tool to get the products in your online store in front of your customers. It is growing in popularity and many online merchants say it has significantly increased the number of visitors to their online store and sales. Webplus Shop makes submitting and updating your products very easy and we highly suggest you take advantage of it.