Marketing with Black Friday Coupons and Promotions for Your Online Store
Black Friday is the day after Thanksgiving and signals the opening of the Christmas shopping season. Usually there are lines of people waiting for the stores to open so they can get great deals on products. These stores create the desire for these products by using “door buster” promotions of loss-leader items. You can use these same kinds of promotions and ideas to draw people to your online store.
Ways to attract people on Black Friday
The first way a store can draw people in is by having a Door Buster event. Products offered as part of a door buster are typically extemely low-priced, low-supply items that create a high demand among consumers.
Create a door buster promotion for your webstore by creating Black Friday Door Buster coupons. Make sure you know how to create and distribute your coupons well in advance of Black Friday. This way you can carefully plan your Door Buster event.
Loss Leaders can, and should be used in conjunction with Door Buster sales to help draw customers in. A loss leader is product that is sold at or below cost to help stimulate other, more profitable sales. Set the price of a product so that you either make no profit or a small loss on an item. Market this item via Google Product Search. If somebody using Google Product Search filters by lowest price for your type of item, your product will be at the top of the list!
Cyber Monday
Cyber Monday is the term for the Monday that immediately follows Black Friday and signifies the start of online Christmas Shopping. Here is some more info on Cyber Monday.You can use the brick and mortar promotions for your online store to bring in customers this holiday season!