Grow Your Business Online with Webplus Shop!

Previously, we discussed an excellent way to begin setting up your online store with good search engine optimization (SEO) by setting the <title> and <meta> tags in your store’s pages. Now, we will take it a step further by optimizing the category pages.

Your category pages are some of the most important pages in your online store. After the home page, the category and product pages drive sales the most. Optimizing them for search engines will significantly increase your sales and add a boost to all of your other promotional efforts.

Like the other pages you optimized by setting <title> and <meta> tags, you can do this on your category pages. By default, the <title> tags are set to match the name of the product or category displayed. This will help your store somewhat, but adding additional relevant keywords to the product and category name will give your customers a better chance to find you.

Here is a simple method for setting the <title> and <meta> tags for your category pages:

1. Login to the merchant interface of your webstore (link opens in a new browser window).
2. Click on the “Inventory” tab.
3. Click on “Categories” option that appeared.
4. Select the category you wish to optimize by clicking on it’s name.
5. Click on the “Marketing and SEO” section to expand it.
6. Enter your desired <title> and <meta> tag keywords. Keep in mind that the most relevant and important keywords should be first. Also remember to refrain from repeating keywords too much, or your business website may be considered spam and be rejected by search engines.
7. Repeat this for each of your categories to customize the keywords for each specific category.

Customizing the SEO information for each category will drive more customers who are looking specifically for the products you sell in that category. This will help them find your online store and place an order with greater ease.