How SEO on your online store product pages increases sales
You’ve optimized your online store pages and your category pages in your online business. Now it’s time to optimize your product pages with SEO (search engine optimization) techniques that work.
Optimizing your store’s product pages will increase the number of customers who find your products and, ultimately, purchase them. For example, if someone is searching for “handmade bracelet,” you want to make sure that your handmade bracelets appear as high as possible on their search result list. If your bracelet product page is on the first few pages of the search results, there is a high probability that the customer will go directly to that page, where it is very easy for them to add the product to their cart and complete the sale.
Optimization is done by adding strategic keywords to the product page SEO tags and in the product descriptions. These SEO tags include the <title> and <meta> tags, which search engines use to determine what your online store page is about and how relevant it is to the customer’s search.
The <title> tag sets the text that appears in the browser’s window title bar, at the very top of your browser window (above the toolbar buttons). This field is very important to search engines and is one of the places they look for keywords the most.
By default, Webplus Shop sets this text to the name of your product. For better sales, though, you should change it to have more good keywords that your online store’s customers will use to find this product. Make sure the text in the <title> tag for each product is specific to that product. Setting it the same for all products will significantly reduce its effectiveness.
The <meta> tags consist of the “meta-keywords” and “meta-description” tags, which contain important keywords and descriptions relevant to the product, but do not actually appear on the web page to the customer. Some search engines use these tags to help them catalog what the page is about so they know when to include the page in search engine results.
If you use Webplus Shop as your online store shopping cart software, setting the title and meta tags is very easy. On the Edit Product screen, where you enter your product’s information, click on the “Featured Product and Marketing” section. Scroll to the bottom, and enter your <title> and <meta> tag keywords in the “<title> Tag Contents,” “Description Meta-Tag Contents” and “Keyword Meta-Tag Contents” fields.
Equally important to putting great keywords in the SEO tags is making sure that your descriptions, like your “Long Description,” have enough information in them. Most search engines catalog the words used in your descriptions, so the more information you put in your descriptions the better. Your customers also rely heavily on the long description to make their purchasing decision, so the more information you provide, the more comfortable they will feel buying from your online store. To super-charge your descriptions, make sure to include effective keywords in the text in such a way that it appears natural.
Remember to not repeat keywords too many times or search engines will penalize your online store, possibly removing it completely from their listings.
Using these techniques to maximize your online business’s exposure to customers via search engines will significantly increase your store’s traffic and sales.